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DAT
Check of authenticity of the goods
Contacts
LLC «Aventa-Info» - DAT brand-control system administrator.
1/4, 2nd Smolenskiy bystreet, Moscow, 121099, Russia,
Phone: + 7 (495) 232 27 84
E-mail: DAT@3888.ru
Web: www.3888.ru
Generic appeal
We would like to bring to your notice a certain solution that will provide you with an option to protect the products being manufactured against falsification and the consumers will be able to satisfy themselves that they purchase a genuine product.
The said solution is the DAT brand-control system. By means of the DAT system and with low expenses for protection of brand you will get a high economic efficiency by dint of restitution of markets occupied by pirate goods producers, as well as by strengthening your trademarks image, protection of innovations and inventions.
The «Aventa-Info» company is the Administrator of the DAT system. This Company is being specialized in rendering of services on control and protection of intellectual property rights within the boundaries of the Russian Federation for more than ten years already. We will be glad to make use of accumulated experience and practices related to solution of questions in a sphere of intellectual property protection for the benefit of your enterprise.
DAT operating procedure
The DAT brand-control system has been designed for on-line protection of brands. The system is based on marking of each product unit and/or their packages with DAT-stickers, which contain unique hidden identification numbers. The numerical code in the sticker shall be considered as the key for database query, and the genuineness of goods shall be identified by means of comparison of the said query results and information incorporated in the common database.
When verifying the goods genuineness the top layer of the DAT-sticker shall be rubbed off, and the identification number may be checked through SMS to corresponding number 3888 or at the Internet site www.3888.ru. Each number in the sticker shall be deemed to be unique and shall remain unknown until the sticker is rubbed off. In response to the query the server presents information regarding the name of goods and manufacturer:
the goods shall be considered genuine if information received from the system regarding the name of goods and manufacturer is in phase with the name and manufacturer of goods purchased;
the goods shall be considered counterfeited if information received from the system regarding the name of goods and manufacturer is not in phase with the name and manufacturer of goods purchased or if the DAT-sticker ID number is not registered in the system.
The real effect of the DAT brand-control system implementation
Advantages
The DAT brand-control system demonstrates the following advantages:
The code of sticker provides the consumers, through SMS-service or Internet, with the option to be satisfied that they are purchasing genuine products. The identification process does not require any special-purpose equipment, know-how or educational skills. The said process is a very simple and takes a matter of seconds.
The DAT brand-control system was built by virtue of data separation principle: when a part of information related to the goods is being incorporated in the DAT-sticker, and the other part - in remote databases. The option to label the products shall be given to trade names right-holders only or in favour of persons authorized by them.
The implementation of the DAT system does not require from producers any rearrangement of production as well as preliminary investments. The cost of protection of one item against counterfeit with the use of the DAT system, including but not limited to informational support of each protective sticker within the period of 5 years, is extremely negligible as against attainable economic effect.
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